Target Audience Research- Tally Chart (Quantitative)


I had already carried out a qualitative research method (questionnaire) however I thought it would also be interesting to add in qualitative method too. For this reason, I decided to create a tally chart. I approached individuals within my college between two different age ranges; 14-16 and 17-19. I asked them close-ended questions and calculated how many of them answered ‘yes’. 




Findings show that the older age range that I targeted were keener on watching horror. It seemed as if the younger age range group were not yet ready to watch realistic horrors such as possession movies. They were also not so comfortable with 3 minute trailers. This could be due to their attention being distracted quicker than the older target group. The older group seemed to also be a lot more attracted by a horror depending on what it consists of rather than who I consists of. They also paid more attention to media aspects such as sound (diegetic and non-diegetic) as well as editing.

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