The second piece of target audience research I decided to
carry out was an online survey. With the questionnaire, I had been able to gain
feedback from mainly students within my college, however to target the wider
population I thought that the internet would be a useful tool. I created an
online survey on a site known as ‘Survey Monkey’;
After I had created the survey, I used social media to
publicise it so that people respond to it. Twitter was the site that I used as I
am aware of how common it is. In another tweet that I posted regarding the survey,
I used the hash tag system to increase the chances of people seeing the tweet.
After the survey had been filled out, the data was
collected;
The findings were very helpful. Although it was
unplanned, most of the feedback was from the age range I also targeted my
questionnaire at, so it was almost like a back-up for my previous results. I
found that on an average, most of the participants watched between 0-3 horror
movies. I feel that due to this reason it is important for the trailer to be
eye catching. If people only watch an average of 3 movies in 5 months,
companies have to make sure that there is something special about their
trailer/film, and I will have to keep this in mind. The move trailers should
not be too short and nor should it be too long. It should include the important
points of the film rather than giving the whole story away. Also, the story
line clearly attracts audiences. I will be able to look back at these findings
in the future to refresh my memory and remember what a trailer should be like/consist
of.
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